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Read through advice on best practices and articles below for tips and tricks to bring in-house. We love sharing what we know. It sparks new ideas for you which inspires us! Our blogs and advice columns provide a straightforward approach to marketing. These tricks work whether you’re teaming up with a marketing agency or tackling it all by yourself.
Discover insights on topics such as email marketing, key performance indicators (KPIs), social media, search engine optimization (SEO), or website design and development. For general marketing concepts to support the overall health of your business, read the articles tagged with brand development or business development. Some of our articles also include templates you can download and use in-house. These are listed with the Tools tag.
Aducate Digital has a sharp eye for what works in today’s digital marketing landscape. We also understand that what works today may not work tomorrow. Our advice articles will help you keep an eye on emerging technologies and marketing tools. Contact us to receive our quarterly newsletters for regular updates.
Small Business Workshops 2024: A Year of Growth with Aducate Digital
2024 was a year of growth and learning as Aducate Digital hosted workshops and webinars for small business owners. See how these events empowered entrepreneurs and get access to valuable resources.
From Vision to Reality: Crafting Custom Portfolios for Real Impact
Discover how Aducate Digital transformed portfolios into powerful tools for client attraction and credibility building. Explore our recent projects for BesTex Solutions and Batya Porter, and see how personalized portfolio design can elevate your brand. Ready for a custom portfolio of your own? Let’s talk!
Reflecting on 2024: Key Accomplishments and Lessons at Aducate Digital
A look back at Aducate Digital’s 2024 journey—exploring key wins, challenges overcome, and lessons learned to build momentum for 2025.
Affordable Branding Solutions for Early-Stage Businesses: The Hunch Bunch Package
The Hunch Bunch Package by Aducate Digital is perfect for small business owners ready to test branding ideas. Learn how we help clients build engaging, authentic brands.
How I Used AI and Excel to Build a Custom CRM (for Free!)
This year, I took on the challenge of building a custom CRM using Excel and AI. What started as an experiment to manage my own workflows has now become an indispensable tool for tracking everything from sales pipelines to cash flow and lead generation. In this blog, I walk you through how I developed this system—without expensive software subscriptions—and share key insights on how you can create your own. If you’re looking for a powerful, customizable, and free CRM solution, this post is for you.
How AI Helps Build Better Buyer Personas—And Why It’s a Game-Changer for Your Business
Creating accurate buyer personas is key to successful marketing, but it can feel overwhelming. At Aducate Digital, we used AI as a brainstorming partner to transform raw CRM data into detailed, actionable personas. Through an iterative process—starting with basic insights, leveraging AI for patterns, and refining with human intuition—we developed personas that helped us better understand our audience. Learn how combining AI with a human touch can boost your marketing strategy by focusing on the right customers and crafting personalized experiences that lead to growth.
Resource Round-Up: Your One-Stop Hub for Business Growth Tools
At Aducate Digital, we’ve reached an exciting milestone—40 blogs dedicated to helping small business owners grow and succeed. To make things easier, we’ve compiled a round-up of our most valuable business growth resources, from insightful blogs and self-assessment quizzes to downloadable workbooks. Whether you’re looking to refine your marketing strategy, assess your website’s performance, or explore tools to scale your business, this curated collection has everything you need to move forward with confidence. Dive in and discover the next step in your business journey!
Ditch the Sales Pitch: How to Build Lasting Connections with Your Customers
If the thought of delivering a sales pitch makes you cringe, you’re not alone. But selling doesn’t have to feel pushy or uncomfortable. Discover how to ditch the traditional sales pitch and focus on creating memorable experiences that turn happy customers into your biggest promoters. Learn how to guide clients through a journey that builds lasting connections and drives growth.
How Handmade Client Appreciation Gifts Build Loyal Relationships
In a digital world filled with impersonal interactions, handmade client appreciation gifts offer a powerful way to connect with your clients on a deeper level. It’s not about spending big—it’s about authentic, thoughtful gestures that make your clients feel valued. Discover how personal touches, like simple thank-you cards, can foster loyalty and turn clients into long-term promoters of your business.
Ethically Growing Your Veterinary Practice: How to Stay Profitable Without Compromising Care
Ethically growing your veterinary practice doesn’t mean sacrificing care. Discover practical strategies to balance profitability with your values, align marketing to attract the right clients, and build a strong support network for long-term success. It’s time to grow on your terms, without compromising what matters most—your commitment to animal care.
Scaling Made Simple: Free Templates to Grow Your Business
As your business starts to scale, it’s easy to feel overwhelmed by the pressure to keep up. You’re juggling more responsibilities, making bigger decisions, and the stakes seem higher. But growth doesn’t have to mean stress. One of the most powerful things you can do is to simplify your approach and focus on the essentials—like clarifying your brand, protecting your time, and building strong relationships.
In this book, we explore practical strategies to help you scale with confidence, including how to eliminate imposter syndrome and establish a brand voice that resonates with your audience. By using tools like our ‘Say No to Grow’ technique and refining your brand promise, you can set the foundation for sustainable success.
How to Protect Your Business Legacy: A Workbook to Future-Proof Your Success
Planning for your business legacy starts with the decisions you make today. Our free workbook provides actionable steps to help you secure your future, while offering marketing strategies to fuel your growth now. Whether you’re thinking about succession planning or preparing for an exit, this guide will help you build a resilient business that thrives for years to come.
How to Define Your Brand Archetype and Attract Your Ideal Clients
A brand is so much more than its visual elements like colors and logos. It’s about the essence of who you are and how you connect with the people who matter most. Your brand archetype is the key to this connection. It’s the personality behind your brand that guides how you communicate and engage with your ideal clients.
Choosing a brand archetype helps you craft a consistent, compelling message that resonates deeply with your audience. Ready to discover which archetype fits your brand? Dive into this blog for actionable insights.
How to Define Your Target Audience: The Power of Data-Driven Decisions
Defining your target audience is essential for any business, but how do you get started? The answer lies in using CRM data. Your CRM holds valuable insights that go beyond basic contact information. By regularly reviewing geographic, professional, and psychographic data, you can understand your clients’ needs and refine your services to solve their pain points. With data-driven decisions, you’ll build a stronger, more loyal customer base. Feeling overwhelmed? Let Aducate Digital help you find your tribe—start with our easy-to-use audience quiz!
Why a Q3 Marketing Strategy Evaluation Sets You Up for Next Year’s Success
Q3 is the perfect time to pause and evaluate your marketing strategy. By assessing your progress now, before the hectic holiday season of Q4, you can fine-tune your goals and set your business up for success in the coming year. Let’s explore key areas to focus on during your Q3 marketing strategy evaluation.
From BCBA to Ethical Business Owner: Navigating the Journey from Practice to Profit
Thinking of starting your own ABA practice? Learn how to navigate the journey from BCBA to ethical business owner with our latest webinar. We cover everything from understanding your motivations to overcoming real-world challenges. Watch the full recording to dive deeper!
From Studio to Screen: DIY Squarespace for Artists
Building a professional website as an artist can feel like a daunting task, but it’s a crucial step in growing your audience and showcasing your work. At Aducate Digital, we’ve designed our “From Studio to Screen” workshop to empower creatives like you to take control of your online presence using Squarespace. Whether you’re a painter, sculptor, or photographer, your website serves as your personal gallery, allowing you to display your art and connect with potential buyers.
Ready to start your DIY journey? Download our free workbook today and take the first step toward building a beautiful, functional website that reflects your creative vision.
DIY Website for Beginners: A Comprehensive Guide
Learn how to build your own website on a budget with our comprehensive guide for small business owners. Discover the essentials of choosing the right platform, understanding costs, and creating an effective online presence without the need for coding skills. Watch our full webinar to dive deeper and start building your perfect website today!
Understanding the Future of Google and SEO: Insights for Early-Stage Entrepreneurs
In the dynamic world of digital marketing, understanding the fundamentals of SEO (Search Engine Optimization) is crucial for early-stage entrepreneurs. SEO isn’t a quick fix but a gradual process that builds visibility over time. Beware of overnight promises from dubious ‘experts’—these often involve shortcuts that can harm your online presence. Instead, focus on sustainable strategies that align with your business goals. As Google navigates an era of AI-driven search, SEO remains foundational. It ensures your content is discoverable and relevant, regardless of technological shifts. Stay informed, implement best practices, and watch your business thrive in the digital landscape.
Why Webinars (Usually) Suck
Discover why webinars (usually) suck in this insightful blog that delves into the common pitfalls of these virtual events. From unprepared hosts to underwhelming content, the accessibility issues plaguing webinars are dissected with practical solutions. Drawing from diverse learning styles and personal experiences, we offer invaluable tips to transform your webinar hosting skills and bridge the barriers to entry, ensuring engagement and effectiveness for all attendees. Whether you’re a seasoned host or a novice, this post promises to revolutionize your approach to webinars and elevate your audience’s experience.
Business Name Basics: Building an Authentic Brand from the Ground Floor
If you’re here, it’s likely because you’ve faced the challenge of finding the perfect business name, only to discover it’s not available. Today, let’s navigate
Small Business, Big Connections: Networking to Generate Leads
Struggling to grow your small business? Get out of the assumption trap and actively engage with your ideal clients online or in person. Use networking to make big connections for your small business to grow. This blog will help you create an actionable gameplan to successfully generate leads.
A Year of Growth and Learning: Aducate Digital’s 2023 Recap
As the year comes to a close, join us in revisiting Aducate Digital’s journey through a whirlwind of projects, partnerships, and invaluable insights. From crafting strategic marketing roadmaps for clients like AD TechWorx to imparting wisdom on a podcast, 2023 has been nothing short of extraordinary. Dive into our blog for a sneak peek into the magic that happened this year – from impactful presentations to being featured on air. Cheers to a year of success, learning, and the promise of exciting ventures ahead!
How to Scale Your Small Business
Think about your own shopping experience. You didn’t wake up and decide to buy on a whim. You went through a process to become aware, research, and buy. What was the final deciding factor for you? The blog shares 2 tools to help you scale your small business with confidence.
Our Marketing Guide Arrives Soon!
Aducate Digital is excited to announce a new illustrated guide titled “Uh Oh, It’s Working! What Now?” which seeks to clarify and simplify some of the most complex marketing concepts. Through the guide, readers can learn how to ask the right questions, use data to hold their marketing accountable, and eliminate imposter syndrome. Stay tuned for more updates!
Marketing Starter Kit: 4 Tools for Your Toolbox
If you’ve just left a dead-end job for the last time. Or can no longer ignore the signs of opportunity pounding on your doors. You’re in it. Kudos to you for finally betting on yourself! As you float back down from cloud 9, use this marketing starter kit to hit the ground running.
Effective Email Marketing: Be a Resource, not a Burden
The pandemic forever changed the way companies do business. With an audience forced to stay at home, businesses had to rely on digital communication. One very specific change was the increase in email marketing. The trick with emails is to think of them more as a newsletter. Read More.
Localize your Franchise Brand
Were you given access to CRM software but no training on how to use it? Are you given social media posts that seem vague and don’t get the likes you want? When you ask to make a change to your website, are you encouraged to upgrade your subscriptions? Has your marketing budget ballooned out of control? If so, you might be a floundering franchise owner. Take control of your business by understanding the processes needed to run it. Read more.
Listen to “This is Not a Marketing Episode”
In this Episode of Outsourced, Omar waxes philosophical with guest Nicole Kurtz, Founder of Aducate Digital. The “long time pre-pandemic” buddies engage in a Foucault-style discussion on the current state of marketing. The rise of pay-per-click ads and AI generated content is creating a simulation of what people actually want rather than solving the problem. How do you effectively cut through the noise with your marketing strategy on a limited budget? Listen to learn more!
Picking a CRM for Your Business
CRM stands for Customer Relational Management. It is a software that helps your business track communications and nurture leads. Fair warning: researching different CRM systems is daunting. There are hundreds of YouTube videos on the topic with conflicting recommendations. We get it – that’s why we decided to simplify things for you in an objective blog and handy infographic.
