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Read through advice on best practices and articles below for tips and tricks to bring in-house. We love sharing what we know. It sparks new ideas for you which inspires us! Our blogs and advice columns provide a straightforward approach to marketing. These tricks work whether you’re teaming up with a marketing agency or tackling it all by yourself.
Discover insights on topics such as email marketing, key performance indicators (KPIs), social media, search engine optimization (SEO), or website design and development. For general marketing concepts to support the overall health of your business, read the articles tagged with brand development or business development. Some of our articles also include templates you can download and use in-house. These are listed with the Tools tag.
Aducate Digital has a sharp eye for what works in today’s digital marketing landscape. We also understand that what works today may not work tomorrow. Our advice articles will help you keep an eye on emerging technologies and marketing tools. Contact us to receive our quarterly newsletters for regular updates.
Business Name Basics: Building an Authentic Brand from the Ground Floor
If you’re here, it’s likely because you’ve faced the challenge of finding the perfect business name, only to discover it’s not available. Today, let’s navigate
Small Business, Big Connections: Networking to Generate Leads
Struggling to grow your small business? Get out of the assumption trap and actively engage with your ideal clients online or in person. Use networking to make big connections for your small business to grow. This blog will help you create an actionable gameplan to successfully generate leads.
A Year of Growth and Learning: Aducate Digital’s 2023 Recap
As the year comes to a close, join us in revisiting Aducate Digital’s journey through a whirlwind of projects, partnerships, and invaluable insights. From crafting strategic marketing roadmaps for clients like AD TechWorx to imparting wisdom on a podcast, 2023 has been nothing short of extraordinary. Dive into our blog for a sneak peek into the magic that happened this year – from impactful presentations to being featured on air. Cheers to a year of success, learning, and the promise of exciting ventures ahead!
How to Scale Your Small Business
Think about your own shopping experience. You didn’t wake up and decide to buy on a whim. You went through a process to become aware, research, and buy. What was the final deciding factor for you? The blog shares 2 tools to help you scale your small business with confidence.
Our Marketing Guide Arrives Soon!
Aducate Digital is excited to announce a new illustrated guide titled “Uh Oh, It’s Working! What Now?” which seeks to clarify and simplify some of the most complex marketing concepts. Through the guide, readers can learn how to ask the right questions, use data to hold their marketing accountable, and eliminate imposter syndrome. Stay tuned for more updates!
Marketing Starter Kit: 4 Tools for Your Toolbox
If you’ve just left a dead-end job for the last time. Or can no longer ignore the signs of opportunity pounding on your doors. You’re in it. Kudos to you for finally betting on yourself! As you float back down from cloud 9, use this marketing starter kit to hit the ground running.
Effective Email Marketing: Be a Resource, not a Burden
The pandemic forever changed the way companies do business. With an audience forced to stay at home, businesses had to rely on digital communication. One very specific change was the increase in email marketing. The trick with emails is to think of them more as a newsletter. Read More.
Localize your Franchise Brand
Were you given access to CRM software but no training on how to use it? Are you given social media posts that seem vague and don’t get the likes you want? When you ask to make a change to your website, are you encouraged to upgrade your subscriptions? Has your marketing budget ballooned out of control? If so, you might be a floundering franchise owner. Take control of your business by understanding the processes needed to run it. Read more.
Listen to “This is Not a Marketing Episode”
In this Episode of Outsourced, Omar waxes philosophical with guest Nicole Kurtz, Founder of Aducate Digital. The “long time pre-pandemic” buddies engage in a Foucault-style discussion on the current state of marketing. The rise of pay-per-click ads and AI generated content is creating a simulation of what people actually want rather than solving the problem. How do you effectively cut through the noise with your marketing strategy on a limited budget? Listen to learn more!
Picking a CRM for Your Business
CRM stands for Customer Relational Management. It is a software that helps your business track communications and nurture leads. Fair warning: researching different CRM systems is daunting. There are hundreds of YouTube videos on the topic with conflicting recommendations. We get it – that’s why we decided to simplify things for you in an objective blog and handy infographic.
Find Resolution at Your Crossroad
Your business might find itself at a crossroad if you had some immediate success but hit a plateau. Maybe the pandemic shifted your vision for the last two years and you had to quickly adapt to survive. Aducate Digital helps business owners zoom out and recommit to “your why.” Learn how we become a strategic thought partner for your business.
2022 Year in Review. Look at us Grow!
Our mission is to help people help people. We work exclusively with the service support industry. We nurture businesses that deliver quality service to diverse communities. And 2022 was no exception! Check out our productive year by the numbers.
How Much Does a Website Cost?
If you’ve recently asked yourself this question, you’re in the right place. Website pricing has a wide range due to project scope (turnaround, size, complexity, and technical aspects). We dive into each of these here. Read more.
What is Marketing?
Successful marketing lives at the intersection between art, science, and strategy. Creating marketing solutions best suited to your goals is our specialty. Learn more.
Stop Wasting Money on Marketing
Aducate Digital’s success is understanding the difference between marketing and branding. If customers can’t clearly and quickly hear your offer, they will tune out. Noisy marketing means you’re wasting money.
Rank Higher in Google Search Results
Getting traffic to your website is a challenge when you’re listed on the 5th page of Google. As a SMB owner looking to increase your brand awareness, this might seem like a major obstacle. Aducate Digital is here to help! Here are 4 factors that affect your rank.
The 2 Budget Friendly Marketing Must-Haves
One of the first questions I usually get at this stage is “I know I need an online presence, but where in the world do I start?” You’ve got a great business idea and a solid prototype, but that marketing section in the plan trips you up. How will people find your awesomeness? That can be a daunting question. This article shares the 2 Marketing Must-Haves I give my clients when they’re just starting out – and on a budget.
2021 Year in Review
2021 was a monumental first year for Aducate Digital! Although the company is technically only ~7 months in, we wanted to take a moment to appreciate the successes and focus on what’s to come.
Certified: Hubspot Marketing Software
I am excited to announce my Hubspot Marketing Software certification! This certification highlights my software proficiency to create and implement a cohesive inbound marketing strategy. Aducate Digital designs authentic and accessible instructional design content to scale your business. Learn more today.
Getting Started with Squarespace: Free Video Tutorial
This interactive video tutorial walks you through building a simple and effective one-page website using Squarespace. Working files are available too!
Why is My Business Not Showing on Google Maps?
Google Maps: you use it all the time to confirm the address of a new location, to search for nearby restaurants, and to read the reviews of said restaurants. And now that you’re incorporated with the state, why isn’t your business showing up on searches? The most common reason is probably because…you haven’t set it up! Learn how in this blog!
FREE e-Comic! How to Read a Rock
Aducate Digital is stretching our instructional design skills in graphic novel format! Download this FREE comic thanks to funding from the National Science Foundation!
How to Conduct a Social Media Audit
Sure, audits can be fairly time consuming, but the good news is it’s a “one and done” deal. If you put the effort in on the front end, you probably won’t need to conduct another one for quite a while. My hope is that by the end of this article you will not only know how to conduct a social media audit for your small business, you’ll have an appreciation for this useful tool.
Celebrating My Award Winning Graphic Novel!
Read the 4 time AWARD-WINNING BOOK!! Light is Color recently received the accolades from 3 separate indie-publishing award shows! Kurtoonz Studios is thrilled to announce that our book has won: Top Education category with the Indie Reader Discovery Awards Finalist in the Activity Book AND Children’s Picture Book categories with the Next Generation Indie Book Awards Honorable Mention in the Middle Reader category with the Eric Hoffer Awards! Come celebrate with us!
Shift Your Mindset: Social Media for Business Vs. Personal Use
Social media is one piece that feeds into the other digital marketing components. Companies need to work to attract people, healthcare is no different. The best way to entice is to have something worthwhile to consume. Educating your community via social media can be an effective tool in generating new leads for your business.
Digital Marketing for Healthcare
An online presence is important to grow a business, and maybe your current word-of-mouth contacts are good enough to sustain you for now. But, what happens when a global pandemic hits and your current referral sources can’t return your calls? Or less dramatically, what happens you’re ready to scale? This is where a digital marketing strategy is important.
