BRANCH ALLIANCE FOR EDUCATOR DIVERSITY

HERE'S THE STORY

THE MAIN CHARACTER

BranchEd is pioneering a higher standard of equity and excellence for all students by fusing quality with diversity.

THE SETTING

Headquartered in Georgia, creating sustainable solutions at scale across the nation.

THE CONFLICT

The organization needed to enhance communication strategies to increase brand awareness and gain higher returns on investment.

RESOLUTION

Branch Alliance for Educator Diversity (BranchED) is a professional services organization and a collective of university faculty and leaders advancing educational equity and excellence by expanding individual capacity, enabling supportive relationships, boosting institutional effectiveness, and collaborating with communities.

Aducate Digital completed a digital communications audit for each social media platform. We examined the profile health, audience demographics, and post content. A SWOT analysis of the graphics and captions found common messaging themes. Tagged partners generated a list of active and engaged followers.

We utilized this data to create a custom-tailored standard operating procedure (SOP). The in-house Director of Communications used the SOP to implement future marketing campaigns.

DELIVERABLES

TESTIMONIAL

“It was a pleasure working with Aducate Digital. As a nonprofit organization with a small in-house staff, we rely heavily on contractors to help us achieve our goals. The operating procedures Nicole put together for our team was hands-down the most useful and informative content we’ve received from a contractor. The social media guidelines she developed for us has made my job a breeze. I can use the guide to plug-and-play content with confidence knowing it will not only look good, but will convey the appropriate message and tone to hit out target audiences.

She was knowledgeable, communicative, prompt and reliable. We hope to work with Nicole again in the future!”

— Marissa V., Director of Communications