MEDIA-77

HERE'S THE STORY

THE MAIN CHARACTER

Adam Kurtz, owner of Media-77, is a talented videographer and storyteller.

THE SETTING

Media-77 operates out of Northeast Ohio, serving clients across weddings, commercial, and creative productions.

THE CONFLICT

Adam’s brand was pigeonholed as “just weddings,” which limited his ability to attract high-value commercial clients and showcase his full creative range.

RESOLUTION

A Media-77 Rebrand that Paved the Road Back to Creative Roots

When Adam reached out to Aducate Digital, his goal was clear: breathe fresh life into Media-77’s brand and reposition it to reflect his versatility and skill beyond wedding productions.

We started with the foundation: getting to the heart of Adam’s brand and voice. What we discovered was a unique blend of two archetypes:

The Creator: Adam is a visionary, thriving on the process of bringing ideas to life—storyboarding, filming, editing—he’s a gut-driven creative with an eye for detail.
The Regular Guy: Adam’s grounded, approachable, and adaptable energy sets him apart. He’s a calming force behind the camera who can adapt to any environment, effortlessly guiding his clients’ stories.

With these archetypes leading the way, we designed a Media-77 rebrand to match:

Logo Redesign: We kept the roots of Media-77’s original identity intact but modernized the logo for a clean, professional look. Incorporating classic cinematic symbols like the aperture and clapper board, we created a flexible mark that works as a static logo and a dynamic animation—perfect for a video production studio.
Color Palette: Drawing on Adam’s passion for storytelling—particularly in horror and indie films—we created a cinematic color palette that balances professionalism with creativity. The rich, atmospheric tones speak to his artistry while giving a nod to nostalgia and drama.
Website Refresh: A polished and intuitive website became the cornerstone of the rebrand. We restructured the content to highlight Adam’s versatility, showcasing his work across weddings, creative projects, and commercial productions. Strategic messaging helps position Media-77 as a go-to studio for businesses needing professional storytelling.

The Rebrand Outcome

A revitalized Media-77 brand that highlights Adam’s full skill set and creative vision while positioning him to attract commercial clients without losing touch with his roots.

DELIVERABLES

TESTIMONIAL

I had a great experience working with Nicole and Aducate Digital. I needed a fresh coat of paint and a rebrand for my video production business, and she hit all my needs head on.

As a video producer, it is important to keep up to date on current trends and always be ahead of the curve when building my brand. Aducate Digital had a meeting with me to address my needs. We came to a decision on a plan of attack, and Nicole quickly went to work. I now have an updated logo and website, and a new strategy to attract clients moving forward. These are areas I often do not have time for. I highly recommend Aducate Digital.

— Adam Kurtz, Owner of Media-77