data-driven decisions Archives

How I Used AI and Excel to Build a Custom CRM (for Free!)

This year, I took on the challenge of building a custom CRM using Excel and AI. What started as an experiment to manage my own workflows has now become an indispensable tool for tracking everything from sales pipelines to cash flow and lead generation. In this blog, I walk you through how I developed this system—without expensive software subscriptions—and share key insights on how you can create your own. If you’re looking for a powerful, customizable, and free CRM solution, this post is for you.

How to Define Your Target Audience: The Power of Data-Driven Decisions

Business Development / Nicole Kurtz

Defining your target audience is essential for any business, but how do you get started? The answer lies in using CRM data. Your CRM holds valuable insights that go beyond basic contact information. By regularly reviewing geographic, professional, and psychographic data, you can understand your clients’ needs and refine your services to solve their pain points. With data-driven decisions, you’ll build a stronger, more loyal customer base. Feeling overwhelmed? Let Aducate Digital help you find your tribe—start with our easy-to-use audience quiz!

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